The art of customer engagement
Hockey runs deep here in Minnesota. There is a shared passion for the game in the State of Hockey. The Minnesota Wild are entering an exciting new era in their franchise's history and the DeterMNation campaign was developed to boldly stake claim to their new attitude and approach. Produced by Public Works and the Minnesota Wild. Capture and edit by SSQTCH with post audio narration record, mix and master by NoWare Media.
Sparx Hockey is an innovator in skate sharpening. With their release of the portable, yet incredibly precise ES100, Sparx changed skate sharpening forever by allowing players to sharpen their skates at home, on the road or wherever they want to. SSQTCH got the call from Sparx's Boston headquarters and was tasked to create a series of videos with NHL MVP Patrick Kane. The videos are some of the most viewed and best performing videos Sparx has ever created.
The Lodge on Lake Detroit
The Lodge is a critically acclaimed, multi - award winning hotel/resort on the beautiful shores on Lake Detroit. A Best Western Premier hotel, The Lodge has a full spa, beach, fire pits, rain gardens and over 500 ft of lakeshore to name only a few of the amenities. A 12 second social commercial was included for online promotion.
SSQTCH was called to action to provide a Kickstarter video and a variety of motion content for the new hockey stick brand, Elevate. The XL27 stick is the first of its kind...a curved shaft, much like the curved blade. The curved shaft allows for more velocity, improved accuracy and a quicker release. SSQTCH was tasked to tell the story of the evolution of Elevate Hockey.
With a Kickstarter goal of $25,000, Elevate exceeded their goal, bringing in over $34,000. Produced by Public Works, Elevate has been crashing through the hockey world and continues revolutionizing players' game.
In March of 2018, SSQTCH traveled to the Cowboy capital of the world, Bluff Dale, Texas. In partnership with Tuf Kaf and James Barton of Barton Performance Horses, SSQTCH created a five part instructional series for the Tuf Kaf Training Dummy. This series has helped teach ropers proper technique.
Pre through post production took four weeks. Working closely with the client, SSQTCH manufactured a series that was equally instructional as it was captivating for the intended audience. Collectively over 95,000 views on Facebook and YouTube, Tuf Kaf made a presences in their niche of the rodeo world.
Saint John's university
Saint John's University is a liberal arts university located in Collegeville, Minnesota. SSQTCH has partnered with Saint John's since early 2016. Working closely on a variety of projects, from athletics, academics, to scholarship and fundraising, SSQTCH has helped Saint John's become a leader in university video marketing. Saint John's has set the precedent for video in the world of college admissions, with multiple universities following in Saint John's marketing footsteps.
SSQTCH and Saint John's have partnered on projects that take a week in total, to 5 month long capital campaign video series. Saint John's most recent captial campaign had a goal of raising $180 million and exceeded their goal by bringing in over $400 million in donations. Saint John's has continued to find success in partnership with SSQTCH.
Just Another day
The Cboys are a popular YouTube channel that produce content around motorsports and comedy. The Cboys reached out to SSQTCH to collaborate on a project. A Rube Goldberg concept was developed that highlighted each of the seven Cboys performing an action sport that led from one scene to the next. Racking up over 1,000,000 views, this is one of the Cboys favorite pieces.
Pre-production took one day. Filming followed, with over a 12 hour non-stop day of shooting. Focus and organization was key to execution on day of capture. In total, this production came together within two weeks, from pre to post production.
Located in small town Detroit Lakes, Minnesota, Lakeshirts / Blue 84 is North America's largest t-shirt decorator. With over 500 employees and a presence all over the world, Blue 84 has made an impression on fashion and tourism.
SSQTCH partnered with Blue 84 to help share their story, and how they came to be.